About us

FAIK is the space where photography, identity and AI collide. Nothing is real here, but everything is questioned.

Before FAIK’s genesis in HUNGER Issue 34, legendary British photographer and founder of HUNGER Magazine, Rankin, noticed the rising use of AI in the editorial and photography spaces.

Perceiving AI as an asset rather than a threat to creativity, he created FAIK: a playground to explore the lengths we can go to when humans collaborate with Artificial Intelligence.

Spanning art, fashion and society, FAIK challenges our perception of reality, rebuilds culture and delves into the good, the bad and the ugly of AI.

FAIK is a world for the visually curious, built by code and guided by imagination.

If it makes you feel unsettled? Good. That’s the whole point.

Get ready to dive in.